Our Privacy Policy

Effective date: 16th May 2018

Lovestruck.com ("We") are committed to protecting and respecting your privacy. Please read below to see how Lovestruck handles information. Before you get to the details, here are a few of our fundamental privacy principles:

This policy (together with our Terms of Use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purpose of the Data Protection Act 1998 (the Act), the data controller is Lovestruck Limited, Audley House, 12 Margaret Street, London W1W 8RH. Our nominated representative for the purpose of the Act is Michael Ye.

We Collect, Use, Share and Otherwise Process Information

Lovestruck relies on a number of legal bases to collect, use, share, and otherwise process the information we have about you for the purposes described in this Privacy Policy, including:

Our Legitimate Interests

We process your information in furtherance of our legitimate interests, including:

Information Lovestruck Collects

Lovestruck collects information about you, including information that directly or indirectly identifies you, if you or your other members choose to share it with Lovestruck. We receive information in a few different ways:

Log Files

Any time you visit the Lovestruck Services or apps, we gather certain information about your use (such as your IP addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks) to analyse trends, administer the Services, track visitor movement in the aggregate, and gather broad demographic information for aggregate use. For example, we log your IP address for system administration and moderation purposes. IP addresses are logged to track a user's session to help us understand which parts of our Services users are visiting. We do not link any of the information in our log files to any other information that would enable us to determine your actual identity.

In summary, a user's session will be tracked, but the user will be anonymous. We will only link your log files to your personal details, if necessary and in exceptional circumstances, for internal troubleshooting and system performance purposes. We do not share your log files externally.

IP addresses and cookies

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual. For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer and/or mobile. Cookies contain information that is transferred to your computer’s/mobile’s hard drive. They help us to improve our Services and to deliver a better and more personalised service. They enable us to:

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our Services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our Services.

Please note that our advertisers may also use cookies, over which we have no control.

How Lovestruck Uses Information

Lovestruck uses the information we collect and receive to to carry out our obligations arising from any contracts entered into between you and us, and administer and operate the Services and as otherwise described in this Privacy Policy. For example, we use your basic account information and additional account information to better match you with other members. Subject to your privacy settings, your information, including your profile information, first name/username, photos, interests and date ideas you provide will be shared on Lovestruck to participate in the Services. Your location information and the time last visited Lovestruck may also be shared on Lovestruck (in accordance with your settings).

We also use your information to analyse, develop and improve the Services. To do this, Lovestruck may use third party providers to gain insights into how our Services are used and to help us improve the Services.

We may also use your information to market the Services, credit or accept payments, provide support related to the Services, protect members and enforce our Terms of Use, promote safety, and communicate with you. Additionally, your information may be shared with third parties, as set forth below.

Lovestruck may de-identify or aggregate the content you make available in connection with the Services, in ways that do not personally identify you. Examples of such aggregated information or statistical data include information about usage or demographics. Lovestruck may use, sell, license, and share this information with third parties for research, business or other purposes such as to improve matching. Please visit your privacy settings if you object to Lovestruck using your information for these purposes.

We use your information to communicate with you about the Services, call or send you marketing communications and information regarding our other services that we feel may interest you (where you have agreed to receive such email messages, SMS messages or phone calls), or let you know about new features or updates to our Terms of Service. We also use your information to respond to you when you contact us. Lovestruck will use your information to communicate with you, for example by sending you notifications.

How Information is Shared

Service Providers

We may share your information with third parties who provide services to Lovestruck such as supporting and improving the Services, promoting the Services, processing payments, or fulfilling orders. These service providers will only have access to the information necessary to perform these limited functions on our behalf and are required to protect and secure your information. Our third-party providers are as follows;

  • Introanalytics
  • Our behavioural matching recommendation tool uses over 40 combined machine learning algorithms and other artificial intelligence to recommend other Lovestruck Members by analysing whom Lovestruck Members are liking and viewing on the Services.

  • Scamalytics
  • Our Scammer detection tool allows us to accurately detect scammers by looking for patterns in freeform text and messages that detects “scammer grammar” vs normal local use of grammar. The image detection can instantly check images against millions of blacklisted images worldwide to make sure they are instantly eliminated from going live on Lovestruck and putting sincere Members at risk.

  • Facebook
  • We offer the mass-adopted Facebook log in tool to help members register on Lovestruck with maximum ease and minimum hassle by auto-completing their basic account information.

  • Appsflyer
  • We use AppsFlyer to help us make better decisions. It’s the world's leading mobile attribution & marketing analytics platform.

    We may also engage service providers to collect information about your use of the Services over time on our behalf so that we or they may promote Lovestruck or display information that may be relevant to your interests on the Services or other Services or services.

    Affiliates and Acquirers of our Business or Assets

    We may share your information with affiliates under common control with us, who are required to comply with the terms of this Privacy Policy with regard to your information. If Lovestruck becomes involved in a business combination, securities offering, bankruptcy, reorganisation, dissolution or other similar transaction, we may share or transfer your information in connection with such transaction.

    Legal Requirements

    We may preserve and share your information with third parties, including law enforcement, public or governmental agencies, or private litigants, within or outside your country of residence, if we determine that such disclosure is reasonably necessary to comply with the law, including to respond to court orders, warrants, subpoenas, or other legal or regulatory process. We may also retain, preserve or disclose your information if we determine that disclosure is reasonably necessary or appropriate to prevent any person from death or serious bodily injury, to address issues of national security or other issues of public importance, to prevent or detect violations of our Terms of Use or fraud or abuse of Lovestruck or its members, or to protect our operations or our property or other legal rights, including by disclosure to our legal counsel and other consultants and third parties in connection with actual or potential litigation.

    How We Protect Information

    The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

    All information you provide to us is stored on our secure servers. The Services uses industry standard Secure Sockets Layer (SSL) technology to allow for the encryption of personal information and credit card numbers.

    Where you have chosen a password which enables you to access certain parts of our Services, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. To achieve maximum data security, all Members’ passwords are encrypted.

    Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data (our secure servers use advanced firewall technology), we cannot guarantee the security of your data transmitted to our Services; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

    To help ensure that these measures are effective in preventing unauthorised access to your private information, you should be aware of the security features available to you through your browser. You should use a security-enabled browser to submit your credit card information and other personal information at the Services. Please note that if you do not use an SSL-capable browser, you are at risk for having data intercepted.

    Most browsers have the ability to notify you if you change between secure and insecure communications, receive invalid services identification information for the Services you are communicating with, or send information over an unsecured connection. Lovestruck recommends that you enable these browser functions to help ensure that your communications are secure. You can also monitor the URL of the services you are visiting (secure URLs begin with https:// rather than http://), along with the security symbol of your browser to help identify when you are communicating with a secure server. You can also view the details of the security certificate of the services to which you are connected. Please check the validity of any Services you connect to using secure communications.


    While Lovestruck continues to work hard to protect your personal information (such as password encryption), no data transmission over the Internet can be guaranteed to be absolutely secure, and Lovestruck cannot ensure or warrant the security of any information you transmit to Lovestruck. Transmitting personal information is done at your own risk.

    Managing Your Settings

    Privacy Settings

    Lovestruck offers several features and settings to help you manage your privacy. To manage your privacy settings, please visit Lovestruck.com/settings.

    Adjust Notification and Email Preferences

    Lovestruck offers various ways to manage the notifications you receive. You can choose to stop receiving certain emails and notifications by indicating your preference in the 'Settings' page in 'My Account'.

    You may also unsubscribe by following the instructions contained at the bottom of each type of email. Any administrative or service-related emails (to confirm a purchase, or an update to this Privacy Policy or the Terms of Use, etc.) generally do not offer an option to unsubscribe as they are necessary to provide the Services you requested.

    Updating Account Information

    You may correct, amend or update profile or account information that is inaccurate at any time by adjusting that information in your account settings. If you need further assistance, please contact us at [email protected]. Lovestruck will generally respond to your request within 2 business days.

    Deleting Information and Accounts

    You may request that your account is deleted via [email protected] or via the 'My Account' section and click on the 'Deactivate my account' link. the Services. Once deleted, your data, including your account, activities and messages cannot be reinstated.

    Your public profile may be displayed in search engine results until the search engine refreshes its cache.

    Members’ Rights

    You have the right to access, rectify, download or erase your information, as well as the right to restrict and object to certain processing of your information. While some of these rights apply generally, certain rights apply only in certain limited circumstances. We describe these rights below:

    Access and Porting

    You can access much of your information by logging into your account. If you require additional access or if you are not a Lovestruck member, contact us at [email protected]. To receive a copy of your data, please email us at [email protected].

    Rectify, Restrict, Limit, Delete

    You can also rectify, restrict, limit or delete much of your information by logging into your account. To completely deactivate your account, simply go to My Account and click on the 'Deactivate my account' link.

    If you are unable to do this, please contact us at [email protected]. Lovestruck will generally respond to your request within 2 business days. To cancel your subscription, please email a cancellation request to [email protected] at least two working days before your subscription is due for renewal. For your security, this email must: contain your Lovestruck username and be sent from the email address that you use for your Lovestruck account.


    Where we process your information based on our legitimate interests explained above, or in the public interest, you can object to this processing in certain circumstances. In such cases, we will cease processing your information unless we have compelling legitimate grounds to continue processing or where it is needed for legal reasons.

    Revoke consent

    Where you have previously provided your consent, such as to permit us to show your profile in search results, you have the right to withdraw your consent to the processing of your information at any time. For example, you can withdraw your consent by updating your settings. In certain cases, we may continue to process your information after you have withdrawn consent if we have a legal basis to do so or if your withdrawal of consent was limited to certain processing activities.


    Should you wish to raise a concern about our use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local supervisory authority.

    Retention of Information

    We retain information as long as it is necessary to provide the Services to you and others, subject to any legal obligations to further retain such information. Information associated with your account will generally be kept until it is no longer necessary to provide the Services or until you ask us to delete it or your account is deleted whichever comes first.

    Following your deletion of your account, it may take up to 30 days to fully delete your personal information and system logs from our systems. Additionally, we may retain information from deleted accounts to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce the Terms of Use and take other actions permitted by law. The information we retain will be handled in accordance with this Privacy Policy.

    Information about you that is no longer necessary and relevant to provide our Services may be de-identified and aggregated with other non-personal data to provide insights which are commercially valuable to Lovestruck, such as statistics of the use of the Services. This information will be de-associated with your name and other identifiers.

    Privacy Policy Information

    Lovestruck reserves the right to modify this Privacy Policy at any time. Please review it occasionally. If Lovestruck makes changes to this Privacy Policy, the updated Privacy Policy will be posted on the Services in a timely manner and, if we make material changes, we will provide a prominent notice. If you object to any of the changes to this Privacy Policy, you should stop using the Services.

    Questions, comments and requests regarding this Privacy Policy are welcomed and should be sent to [email protected].

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